Press Release

Lahore: 16th June 2021 – After a year of limiting glitz and extravaganza of award shows to
virtual mediums, Pakistan’s premier entertainment network, HUM Network Limited, is all set
to host the return of red carpets, haute couture and trend setting fashion statements with its starstudded show Kashmir HUM Style Awards. The ceremony will be held at Pearl Continental, in the city of Lahore on 4th July 2021. The presenting sponsor of the mega award show is
Kashmir.

Featuring the biggest celebrities of the film, drama, music and fashion fraternity, the night will
celebrate and acknowledge the stylish and trendsetting stars of the entertainment and fashion
industry in numerous categories, with the exciting new category of Fashion Stylist of the Year.
Awards will be given on the following Fashion-based categories:

● Best Model – Male 2020
● Best Model – Female 2020
● Fashion Photographer of the Year 2020
● Hair & Makeup Artist of the Year 2020
● Rising Star 2020
● Designer of the Year – Demi-couture 2020
● Designer of the Year – Bridal 2020
● Designer of the Year – Lawn 2020
● Designer of the Year – Menswear 2020
● Designer of the Year – Pret Wear 2020
● Retail Label of the Year – Apparel 2020
● Fashion Stylist of the Year 2020
● Style Icon of the Year 2020

Awards for television, drama and music will be given in the following categories:

● Most Stylish Actress – Television 2020
● Most Stylish Actor – Television 2020
● Most Stylish Actress – Film 2020
● Most Stylish Actor – Film 2020
● Most Stylish Performer 2020
● Most Stylish Sports Personality 2020

The grand ceremony will be hosted by the stunning actor-producer Urwa Hocane and a super
star heartthrob, a duo unseen before. The entertainment-packed evening will feature powerful
performances from celebrities including the very talented Abdullah Siddique, Alizey Shah, Aima
Baig, Risham Faiz Bhutta and more.

President HUM Network Limited, Sultana Siddiqui says, “The mega brand of HUM Style
Awards empowers our artists from the booming entertainment and fashion landscape of the
country. We are proud to be on the forefront of the entertainment industry and invested in its
growth and will continue our patronage to the industry. With #HSA21, we aim to orchestrate an
evening to remember after the difficult year that we have all collectively endured. Like always,
we are committed to deliver fair results to acknowledge the hard work and dedication of the
nominees.”

With special focus on safety of the attendees, dedicated measures will be adopted to ensure all
Covid-19 SOPs are followed.

The flagship event is conceptualized, designed and directed by the Hum Network Special
Project and Events team. The hair & makeup will be managed by industry leader Nabila with
N-Pro and N-Gents teams. The official stylists for the evening are Ammal Quadri and Mehek
Saeed. The Red Carpet will be hosted by Munib Nawaz. The performances will be
choreographed by Shazy and the performance costume stylists are Ebtisam Ahmed and Honey
Haroon. Event’s backstage will be handled by Production 021. The PR and press will be
managed by Take II PR. Giveaway partners for the event are Baabu, Body Essentials, Pearle ,
Aijaz Aslam Store & A Room of our Own [ARO].

About HUM Network Limited (HNL)

HUM Network Limited was launched on January 17, 2005, with its flagship channel, HUM TV.
In a short span of 11 years, HNL has become the number one general entertainment network of
Pakistan by creating a niche for itself with its stellar productions and for highlighting social
issues and educating the masses. HNL plays are bagging awards for best TV plays consecutively
since its inception and its popularity has gone beyond borders and is being watched all over the
world including UK, Middle east, North Africa, North America, Canada, Australia and New
Zealand. HNL also boasts the first 24-hour food channel in South Asia, HUM Masala, the ever
popular Style 360 – the most sought after platform for fashion and lifestyle, and HUM Sitaray, a
rapidly growing family-based entertainment channel catering to multiple genres of drama serials,
soaps, sitcoms, fashion shows, game shows and much more. Other than the channels, HNL also
boasts its own publications including the highest circulated culinary magazine, Masala TV Food
Mag, G.L.A.M – a monthly magazine by Style 360 that focuses on glamour, lifestyle, arts and
media, Masala Cookbooks, Bridal Couture Week Catalogues and Newsline, a monthly current
affairs magazine. HUM Network Limited is Pakistan’s only publicly listed entertainment
network on Pakistan Stock Exchange.

Official Hashtags: #HSA21 #HUMSTYLEAWARDS